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About Me

Hi, my name is Briana Barajas and I'm a recent graduate eager to transition my career into the world of Digital Marketing. I am a motivated worker, and I aim to take a proactive approach to see what works best. The world of digital marketing is constantly growing, and I am excited to see what I will learn on the job.

Certifications

Skills

Education

Google Ads Search
Certification from Google Ads in Paid Search
Digital Marketing and E-Commerce
Certifcation from Google by Coursera
Google Analytics
Certification from Google in Analytics
Marketing Analytics Specialization
Western Governor's University Certificate

Market Research
Strategic Planning, Critical Thinking
SEO
Search Engine Optimization, Website Auditing, Keyword Research
Analytics
Data Analysis, Keyword Analytics

April 2024
Masters in Marketing Analytics
Western Governor's University
May 2023
In Demand Career Course Training
May 2017
Bachelors of Interdisciplinary Studies
University of Texas Rio Grande Valley

My Projects

Market Research

I developed a research plan to meet organizational goals, using market research insights, an environmental scan, and sales/demographics data to tailor it to the client's needs.

Market Research Client Presentation

I analyzed market data to identify key drivers of customer satisfaction and recommended expanding product selection and adjusting prices. I presented these insights through a clear slide deck, demonstrating my ability to inform strategic decisions.

Creative Brief Project

I developed a creative brief and cross-channel IMC campaign to boost consumer engagement, ensuring consistent brand tone across the website, social media, and in-store. I strategically allocated resources to align the campaign with organizational goals.

Digital Marketing Analytics Proposal

I used a digital marketing analytics framework to analyze a fictional company’s data practices and recommend improvements, demonstrating my knowledge of data structures, the DMA framework, and the McKinsey consumer decision journey.

SEO Audit

I assessed a website to identify flaws and improve optimization for organic traffic. Using various search engine optimization methods, I provided detailed insights on potential improvements.

Campaign Budget Decisions

I analyzed a company's campaign ROI by calculating metrics like ROAS, LTV, and the LTV-to-CAC ratio, offering insights into the campaign's effectiveness and spending efficiency across channels.

Social Listening

I analyzed social listening data to identify audience insights and industry trends, recommending strategies to improve the company's marketing. This helped the company stay attuned to its audience and market through brand mentions and relevant keywords.

Paid Search

I created ads for the business using ad copy, organized them in Google Sheets, and input them into Google Ads. The resulting data showed how effective ads can boost website traffic.

Keyword Research

I utilized Google Keyword Research Planner to identify valuable keywords for the company. This will aid in website optimization to improve search visibility.

Review Recommendations

I evaluated Google Ads recommendations, selecting actions that aligned with campaign goals and optimizing ad relevance and effectiveness. I provided detailed reasoning for each decision to ensure informed choices.

My Services

Paid Search

Paid Search is one of the best ways of drawing traffic to a website. I can help using Google Ads (PPC), Facebook Ads, and Instagram Ads in order to increase your sales goals and grow your business.

SEO

Search Engine Optimization (SEO) is the heart when it comes to creating a website presence. I can help optimize your website by creating audits for your website to see where it needs improvement. This creates a positive user experience and see organic traffic growth.

Analytics

I analyze data collected from your website to create data driven decisions that will allow for your website to grow. I also use keyword research to see which words to negate that will guide targeted users to your website.

I help you achieve
your marketing goals.

About Me